Website Writing 101: Back to the Basics
Maximum Web Marketing Professionals: Web Site Writing Experts
Maximum Web Marketing professionals have been writing for the web for a decade now. After years of cultivating a different set of skills for web site writing, MWM writers are prepared to bring the tech and professional communities a series of classes focused on website writing for the business and organizational setting.
The City of Asheville Converts to CMS to Serve the Public Better
In 2007, City of Asheville administrators of various departments needed some training. Elaine Fox, the Director of Distance and Extension Education at UNCA and Lauren Bradley, Director of Public Relations for the City of Asheville, requested I put together a class on website writing. Lauren Bradlaey indicated that she needed to make sure individual department heads were trained to produce copy for the web site. I agreed, and an 8-week, website writing course designed for professionals was born.
Web Site Writing and the Curriculum
The next step was approaching Gwen Ashburn, Chair of the Literature and Language Program at UNCA. Ashburn now holds the post of Director of Humanities Program. Luckily, I had a good rapport with Gwen, and she shared my vision of serving the community at large. She was very excited to hear about the prospect of a web site writing class. I scanned UNCA’s catalogue. I reviewed the Media Arts Program, Mass Communications, and even Computer Science departments course offerings. A website writing class was nowhere to be found in the UNCA curriculum.
I have been teaching at the college level for ten years. Within the last five, I have wanted to teach a website writing class. With the resources of academia behind me, I was able to implement my vision. The class took place from April 30th to June 4, 2007. It was called Website Writing and Content Development and was designed specifically for the City of Asheville, a service organization.
A Return to the Basics of Writing
In developing this website writing course, I saw a real need to return to the basics of writing again. Even for a professional, college educated, or self-educated audience, it makes sense to start and end with the foundations of good writing. These basic skills include: the ability to summarize, properly cite sources, write appealing and descriptive headlines, subheads and photo captions, and write in short, concise language. Specific web site writing skills taught include an overview of keyword research and writing and writing with internal and external links.
As Custom Management Systems gain in popularity, and search engines continue to crave content, the need to develop excellent website writing skills will grow.
Maximum Web Marketing professionals have developed a whole series of classes about website writing and web site promotion. Some of these courses are specific to website writing, and other courses are more technically based in keyword studies and distribution of text based materials on the Web.
Structured learning on the following topics is available to individuals, companies, and organizations: Website Writing 101, Organic SEO, Audio Podcasting 101, Keyword Research, Google Analytics for Websites.
Realize and Implement the Power of Writing Catchy, Engaging Content
Those who want to learn online marketing must return to the basics. Writing good content and posting it regularly has a tremendous impact on search engines and website visibility. Original ideas are currency on the Internet. Expressing ideas clearly can yield fantastic results on the World Wide Web. Maximum Web Marketing professionals look forward to teaching geeks and other professionals how to write effective content for the web.