Placing Keywords in Online Marketing Projects

Search Engine Algorithms are always changing and different search engines (such as Google, Yahoo, Ask and Bing) have different parameters for Search Engine Results Pages (SERPs).  Though all of these search engines are significant in online marketing, Google receives 80% of search engine inquiries, so Google sets the standard, while others follow. Current topics in SEO include Google search...

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How Original Website Content Fuels Social Media Campaigns

Many small businesses have embraced social media as a way to market goods or services.  As more of these online and offline businesses embrace social networking sites like Facebook, LinkedIn and Twitter, how do these businesses promote effectively online? The creative engine behind social media is perhaps the most important ingredient that makes a campaign successful.  Interesting and timely...

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Search Intensive at Internet Summit Provided Crucial Information for SEO and SEM Specialists

I was lucky enough to attend the Internet Summit in Raleigh this year. I returned inspired with new ideas, ready to incorporate techniques into my website promotion campaigns.  The conference was attended by 1400 people, many from the Raleigh/Durham area.  Of course there were also attendees from everywhere across the U.S. including New York City, California, Arizona, Arkansas, and other states....

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Digital Press Releases:Organic SEO Tools vs Traditional PR

As traditional print media publications go out of business, or consolidate their operations to online visibility only, the digital press release becomes an even more desirable publicity tool. Traditional press release companies and publicists are slowly catching on to the effectiveness and economy of digital press release distribution. Some well-respected PR websites operate much like article...

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