Maximum Web Marketing has been a longtime creative partner with First Impression in Norfolk, VA. First Impression provides premier quality on-hold advertising programs priced for small to medium sized businesses. Maximum Web Marketing’s owner writes audio scripts for these on-hold programs, and they are tailored the company’s markets. On-Hold is a great way to cross-sell a consumer or to simply inform them which exit on the Interstate is closest to an office, retail outlet, or headquarters.

A longtime partnership with R.J. Paradee, the CEO of First Impression began in 2000 and has continued steadfastly, to the present day. As Maximum Web Marketing continues to offer web audio and video production, First Impression, the parent company to Media Right Studios, is a full service audio and video production studio in the heart of Norfolk, VA. First Impression is our creative partner for web audio and video projects for our website clients.

The first seminar Maximum Web Marketing presented with First Impression was “Web Marketing” and the seminar was held at the Norfolk Public Libraray Pretlow Branch in Ocean View from 7-8:30 p.m. on May 27, 2009. Reservations are required for admission and participants can register online. The web marketing seminar offered an overview of all types of effective ways to promote a website: article writing and distribution, press release writing and distribution, blogging, website content development, podcasting, link building, and social networking. Participants will learn the basic concepts and be given suggestions on how to execute these methods of promotion, which are far more economical than print, radio, direct mail, or television advertising.

For more information email info@maximumwebmarketing.com.

As traditional print media publications go out of business, or consolidate their operations to online visibility only, the digital press release becomes an even more desirable publicity tool. Traditional press release companies and publicists are slowly catching on to the effectiveness and economy of digital press release distribution. Some well-respected PR websites operate much like article submission websites, only with stricter writing guidelines.

The website publicist or owner needs to understand that a digital press release generates online success and helps increase a website’s visibility on search engines if it is well-written and linked correctly.  The word count is usually limited to 400 words, for many of the top press release websites. Additional charges usually apply for a word count above this.

The traditional press release can and does exceed 400 words.  It aims for success in print, radio, and television.  Since the Web is a secondary focus for this type of release, keywords may not be integrated into text. One primary link may be inserted into that traditional PR, while a well conceived digital press release will display multiple hotlinks to different pages of a website.

Traditional print media writers and editors also need some re-training on this and other issues that affect the visibility of text on websites, but this is another topic for a future article. Today, this article outlines the defining points of a digital press release and compares the effectiveness of this type of distribution to traditional PR channels and news wires.

What is a digital press release?

There are several characteristics that define a digital press release. First, a digital press release is posted on the World Wide Web at PR websites, where it is distributed to various news wires and archived on the sites as well.  The Internet press release is optimized with live links to different pages of a website and a fee is usually charged for each link or a set number of links. Digital press releases are written with keyphrases in mind for optimum impact on search engines, while traditional press releases do not focus upon or integrate keyword selection.

How does distribution of an Internet Press Release differ from Traditional Press Releases?

Distribution networks for a digital press release usually focus on large search engines such as Yahoo, Ask, MSN, and Google, as well as  news distribution websites where Associated Press, Reuters, and Real Simple Syndication (RSS) subscribers may pick up information. The goal in pushing out a digital press release is to have it reproduced on as many websites and RSS feeds as possible, with backlinks to the website spread across the Web for the maximum exposure. For widest exposure a reputable web distribution service may be selected. There are many different geographical options that affect pricing.

A traditional press release is geared towards print, radio, and television. Some digital press release services (such as Marketwire and BusinessWire) offer penetration into traditional media as well. With a focus on being picked up by traditional media, the distribution channels and priorities are clearly different for a traditional PR.  A traditional PR service might focus on good regional or statewide lists that are up to date with recent names and phone numbers of editors who may be contacted with follow up phone calls and emails.

How does a digital press release increase a website’s visibility on search?

The digital press release, if written professionally with a hook, can be posted at multiple locations on the web. A link to the website is sometimes provided for free (in the contact info) or the user must pay for multiple links. The digital press release is very effective at stimulating search engines because once added to the websites search robots will dig for keywords and find the new text. The backlinks are set up on PR websites where the release is posted immediately. Many of these sites archive their press releases so these backlinks are mostly permanent (unless the PR site goes out of existence). As the release is republished by website editors and picked up by those who subscribe to RSS feeds with related topics and themes, the backlinks are spread even more widely.

Should a digital press release be used with a website launch?

The answer to this question is yes!  Do not miss the opportunity to help search engine spiders find a brand new website.  When the press release is  posted on the site, it gives search engines tangible keywords by which to identify the site. If the press release is properly syndicated online, then search engines will also find backlinks  from valuable, industry related websites, which is tremendously helpful for high ranking on select keyphrases as well.  In addition to posting the press release on the company web site, it can also be posted and shared on various social networking web sites including Facebook, Linked In, Fast Pitch Networking and any other sites where user generated content is encouraged.

The digital press release was still in its infancy 10 years ago, and not well recognized by marketing specialists  or SEO firms even five years ago. Yet, with the downfall of large newspapers and other print publications, the digital press release can no longer be ignored.  Writing and posting a digital press release can be very effective at aiding a website in gaining recognition by search engines immediately and at promoting an existing website.

For more information about Maximum Web Marketing’s digital press release service email info@maximumwebmarketing.com or call 828-258-0222.

Maximum Web Marketing offers seminars in various locations to educate the public about organic SEO. These days, small to medium sized business owners, artisans, authors, Ecommerce entrepreneurs and just about anyone with a good CMS website can succeed on the web. Website owners need to upload keyword rich content on a regular basis to do well on search engines. High keyword rank and positions in various markets will help any company take a chunk out of the corporations’ bottom line.

The stock market and the traditional arrangements of longstanding companies is in disarray. With the advent of the long tail of internet marketing, the business climate has changed. Web entrepreneurs can make great inroads into markets which once belonged almost exclusively to larger fortune 500 corps that ruled print, radio and television with huge ad budgets to help them stake their claim in markets. Nowadays, these traditional forms of media are looking for ways to capitalize on website markets. The presidential election is a perfect example of mismanagement of advertising and marketing funds. Hillary Clinton and John McCain’s campaigns spent excessive amounts of money for print, radio and television advertising, and they lost to Barack Obama, who successfully utilized the new media to launch a truly populist campaign.

As traditional media squares off with tech, digital media will win. It’s about ¼ the expense and does not waste resources such as ink and paper. No postage is required. Access is granted to anyone with a wireless hook-up. As resources shrink, more and more companies will be looking to digital media for results. The components of success include a well-researched keyword based campaign where regular, quality text materials are produced and disseminated on the web.

Small to medium sized companies can afford the cost of monthly organic search campaigns where a high quality of writing is produced and disseminated widely. The solution is to cut back on print media and direct mail advertising and redirect a portion of those resources to digital media. Don’t rely on traditional forms of media to produce the same results as before. The younger generation especially is living in the Internet universe the optimum place to capture their attention and their dollars.

There’s a great deal of talent and an explosion of successful web based companies in the Raleigh Durham area. I’m pleased to be traveling to Barcamprdu this weekend, for yet another un-conference.

In May of 2007, I traveled to the DCamp Conference in Raleigh. With one big toe in academia and the rest of me set squarely in the tech industry, I must say I really do understand the importance of the un-conference. Unlike academic conferences, it’s an open forum for teaching and learning, and it’s free. So there is no pre-arranged schedule and no conference fee.’BarCampers’ arrive at the conference and propose sessions (it’s very exciting actually) and then the group splits off into different rooms. Since I’ve been a participant of the un-conference I can say it works well in action.

The organizers of BarCamprdu are wonderful, and the list of sponsors they’ve assembled is impressive. Some of these include: Lulu.com and Icontact.com, as well as Design Hammer, a Durham based website design and programming firm that Maximum Web Marketing professionals have presented educational seminars with at the Raleigh School of Communication Arts.

Without the barcamprdu sponsors, the before and after party (this year the pre-party is being held at Tyler’s Taproom in Durham) would not be possible, nor would the complimentary lunch or free t-shirts. These are all great ways of celebrating the tech community and continuing to engage with each other.

More than anything, I appreciate the spirit of sharing information, knowledge, and methodology that exists in the un-conference format. As I collaborate with programmers and designers on complex projects, I learn from them, and they learn things from me about organic search. I feel that these aspects of teaching and learning are the most important for professional growth and yet they are often overlooked, because there is very little formal context. It’s not formality that matters, but the dedication of organizers who put an event like Barcamprdu together and the campers that come to participate that ultimately determines the success of the teaching and learning experience.

I’ve learned a great deal from my collaboration with website designers and programmers. In this format, I can listen to them speak about technology they are working on developing. This is fascinating for me, and exciting for the opportunities it brings to the tech world – always on the move and changing quickly.

Thanks to all of the people in the Raleigh Durham area for organizing BarCamprdu this year.

Audio and video podcasts designed for the web are some of the newest, most widely used communication tools on the Web today. In the American workaday world, many people are engaged for hours in the day or stuck in transit, which leaves little time for reading. People tend to seek information on the web that is portable, informative, and easy to digest.

Podcasts are Portable
Podcasts offer the perfect solution.  They can easily be downloaded onto an ipod, onto itunes on a pc or Mac, and even onto some cell phones with enough memory to handle audio and video podcast files.  Audio and video podcasts can be carried on a trip or listened to while driving or at a person’s convenience.

Podcasts Can be Syndicated Widely
Podcasts are the perfect vehicle for website marketing, because website visitors can send links to interesting podcasts to friends and associates. Podcasts can also be syndicated widely across the web, if they are set in a proper format for RSS feeds on the website.

Organic SEO With Podcasts
In one year organic search marketing campaigns, we always recommend to clients that they first build out their website content, and create a keyword strategy and foundation. Then, six to nine months into the campaign, we recommend adding podcasting to the monthly website promotion techniques which are already in place. Podcasts tend to hold the visitor on the website longer, while they stay and listen on the player.

Podcast Descriptions With Keywords
It’s important to add a keyword rich description to all audio and video podcasting materials, so these materials can be found on search.  Without this description, the podcast could very well get lost and not claim the audience it rightly deserves.

Podcasts Contain Useful Information
Remember to use podcasting as a syndication tool, and as a way of embedding real information on your website. Fill podcast descriptions with keyphrases that help a website rank on search engines and assist your intended audience to find the information quickly.

Podcasting is not a new technology. The ability to digitally record on PCs or Macs has been possible for some time.  Podcasting has only just recently (within the last 2 years) reached a peak of popularity on the Web, mainly because of the multimedia tools now available on Web 2.0. And, all new computers are being outfitted with the necessary software to easily read the new media.

Professionally Edit Audio and Video Podcasts
Now that podcasting is widely in use, contribute to the stock of audio and video podcasts by employing low cost and easy-to-use recording software such as Garage Band or Audacity or Final Cut.  Then, if you do not have the time or expertise to learn audio or video editing, send it off to a professional editor for finishing. This will ensure that the final cut to be the highest quality possible.

Organic SEO campaigns are greatly enhanced by the use of podcasts in the short and long term.  Podcasts that are not date sensitive retain a longer shelf life and have a huge impact and visibility over the long term if they are professionally conceived and produced.

Email info@maximumwebmarketing.com for more information on promotional podcasting and podcast syndication.

Website Writing: Content Development was originally developed as a  University of North Carolina Asheville class, designed to be taught online and created  for the busy professional or student.

Now the class is available to the independent professional, or as a training for a company or organization.  Email info@maximumwebmarketing.com to book a class today.

Website Writing is for the professional who is adept at composing standard written English. Participants  will be expected to engage in keyword studies, and apply their knowledge gained to writing projects assigned throughout the semester. Through careful analysis of keyword popularity and word trends on the World-Wide-Web, the participant will learn how to create websites and blogs that are not only popular and well-trafficked, but attract the intended audience, and carve out a niche on the Web.

Professionals will learn and apply best practices for website writing, including writing with links, keyword writing, designing short paragraphs with descriptors for the casual visitor, and more. Formats for the web to be discussed and created include: blogs, website pages, articles, press releases, and keyword rich descriptions for audio and video podcasts.

Email info@maximumwebmarketing.com for information on taking this class independently

Maximum Web Marketing is proud to present fresh, new approaches for success in the organic search marketing field.

Over the past five years MWM has implemented many leading edge website marketing services: keyword analysis, website analytics readings, blogs, and audio and video podcasts. All of these services increase real traffic to websites, which in turn helps to build businesses, lives, and communities. Maximum Web Marketing serves a client base of small to medium sized businesses looking to compete in the Internet marketplace. We help place their web pages on page one of Google under primary and secondary keyphrases and watch their businesses expand.

Maximum Web Marketing Professionals have been experimenting with various formats and plans to determine how much text must be uploaded to a website each month in order to attract search. Repeated studies and testing shows  between 3,000-3,500 words of text per month is the right amount of promotional material to keep a website recent and relevant on all search engines.

Thanks to the implementation of Google Analytics  for tracking of client websites, statistics indicate Maximum Web Marketing methods increase traffic to a website by 30-75%. In the higher stats figures, a seasoned SEO programmer is employed to ‘open the gates for search’ on the back end of the website, in conjunction with our organic search marketing campaign.

Usability issues, making a site more functional and navigable, are primary to search engine success as well. When visitors are frustrated traffic does not stay or return to a website. Maximum Web Marketing will carefully analyze a website and offer a program to improve usability alongside website promotion efforts.  At Maximum Web Marketing, our programming and writing team work hand in hand to make certain traffic arrives at the website — and stays there!

Since the fall of 2007, Maximum Web Marketing has been implementing and testing a podcast production and syndication project. By adding podcasting production and posting services to our website marketing platform, we have opened up the full spectrum of Web 2.0’s new media to our client base. Maximum Web Marketing professionals bring the same amount of creativity and vigor to each podcast project that we bring to our writing endeavors.

What lies ahead for Maximum Web Marketing is a collaboration with small to medium sized companies throughout the United States.  Maxium Web Marketing brings digital ideas to the realms of advertising and publicity through the arena of website promotion.

The consumer no longer wants scripted, glossy, canned material that is designed to make customers buy. Instead, the online consumer is interested in authenticity, real value, and expertise that cannot be found elsewhere. In all of the materials Maximum Web Marketing creates, we strive to educate and inform the consumer because the online marketplace is different from traditional media.

Maximum Web Marketing works with talented writers who are trained to implement keyword writing, internal and external linking, and other best practices for website writing into their work. Many of these writers were already established writers with decades of experience in traditional publicity and marketing. All of Maximum Web Marketing’s writers are willing to embrace website writing techniques and incorporate it into their work.

Maximum Web Marketing is a premiere Organic SEO company with long-term clients and far ranging commitments to growth.  Inquire about monthly contracts by emailing info@maximumwebmarketing.com.

Frustrated with your pay-per-click campaign? Many website owners are feeling stagnated by pay-per-click on small budgets. They are wondering how to attract the eyes search engines and build more organic search traffic to their website. Website owners are wondering how to put some zest into their websites to attract the most organic search website traffic possible.

Following are some basics that will get you on track with an organic SEO campaign.

1. The Long Tail of Keywords
Attracting organic search takes time and committed resources. If done correctly, a well planned and executed organic search campaign will attract all search engines since they operate on the same principles. The content, or front end of a website must be keyword optimized in order to attract more organic search traffic. First, a detailed keyword analysis and discovery for organic SEO must be executed (see items 3 & 4) to identify the long tail of keywords that will produce the most relevant traffic.

2. A Website Rebuild is not necessary to Attract Organic Search
It’s not necessary to do a complete rebuild of a website that is working well. But after keyword analysis for organic SEO is complete, renaming, or adding menu items is a great boon to an organic SEO campaign. Implement changes by inserting keywords into menu item names, headlines, subheads, and body text of a website.

3. Keyword Analysis
Analyze the keywords of your competitor’s websites. Use software such as Wordtracker, or a website like Nichebot.com to do further research on specific keywords that generate large amounts of traffic. Identify popular keyword trends. With this information, construct a set of keywords taking into consideration a careful analysis of primary and secondary markets. Determine a long list (30-50 or more) of keywords that will attract the website audience you desire most.

4. Keyword Discovery
Gain a thorough overview of the keywords of your target market. Understand that industry specific terms and jargon are not usually highly searched terms. Through the use of software identify popular keywords and keyphrases that will build regular traffic. Through careful, broad ranging keyword and keyphrase analysis, identify top ten opportunity keywords. Understand that competitors are already embedding primary market keyphrases into their websites. Give it time. With keyword research gathered, develop and execute a keyword writing strategy that will build enough keyword density into a website over time to surpass competitors’ keyword density.

5. Information Architecture
Revise the information architecture of a website to reflect keyword research. Incorporate keywords into website menu items. Consider adding whole new pages to your website based on keyword research.   Incorporate keywords into all website promotion campaign materials including article Marketing, press releases, blogs and website page content. Make content development a priority once information architecture of a website is altered to attract more organic search traffic.

6. Keyword Optimize Website Page(s) Content
The key to maximizing the effects of organic search is to keyword optimize all front end website writing, and do it tastefully, without annoying the reader or red flagging search engines. A professionally trained keyword writer is your best option, if you cannot Do It Yourself (DIY). If the website copy is designed for marketing and sales of a product or service, a keyword writer with a background in marketing writing is desirable.

7. Press Release Writing
Write regional, national, and international press releases on a quarterly basis to keep website content fresh in the eyes of organic search. Incorporate keywords into press releases and choose a press release distribution service carefully. Maximize press release distribution by distributing to web, print, radio and televisions sources.

8. Keyword Blogging
Build or skein a Wordpress blog onto your website using a qualified website programmer. Create and deploy four keyword rich blogs per month onto the website to further enhance the organic search campaign.

It’s not Hard to Put some Perk in Organic Search Give it Time
Organic search traffic increases when an organization commits time and/or money to a consistent campaign. Build keyword copy and keyword writing campaigns in over the long term with dedicated monthly budgets or assigned staff time for this important task.

Some websites, especially e-commerce sites, are immense, with thousands of pages. Keyword optimize pages that are already popular to enhance popularity, first. Make certain to combine different methods of keyword optimization for the front end (article writing, press release writing, blogging, website content development) for maximum effects in organic search.

Website content development is a profession that has grown in earnest for the past 10 years and has been widely practiced for this amount of time or longer. Until recently, website developers and professional writers were the main source of content creation for the web.

Lately, the popularity and availability of CMS (Content Management System) websites has allowed the non-technical user the ability to update a website with ease. Many CMS’s are custom built. Some are easy to use, while others are clunky and still require the user to input basic code. To use a CMS, no technical expertise or knowledge of writing html code is required. The skills needed to upload new content to the World Wide Web in a well-built CMS are similar to those used to operate Microsoft Word.

With such newfound ease in content management, organizations, companies, and individuals should be posting regularly to their websites to receive maximum exposure on the search engines. Many stakeholders in companies and organizations are excited to implement CMS websites at first. Soon enough, many managers and executives begin to realize that the quality of the website writing is either disorganized or lacking something.

Actually, developing content for a website is more complex than simply assigning the duty to writers in command of standard written English. Even professional writers with little experience in website writing can benefit from additional training. Employees with duties related to content development for websites need to be trained specifically in website writing, in order to be most effective at writing content for a CMS website.

Companies and organizations that do not consider this vital element in transition when implementing a CMS website are in danger of producing content that is not up to website writing standards.

Here are a few techniques professionals must master to be effective website writers:

1. Website Writing with links: A good website writer will write with both internal and external links. The external links will act as a bibliography for the writing, citing sources within the text. The internal links will effectively point the visitor to other places on the website where related information can be found. When search engines crawl a website, they look for internal and external links.

2. Website Writing effective headlines, subheads, tags, and photo captions. Many professionals who are proficient at writing proposals, business letters, and memos, fail to understand the importance of snappy headlines, succinct subheads and pithy tags. These attention grabbers not only break up text, they also allow the reader to easily view the text in parts. Photo captions, with individuals pictured identified from left to right, are good form for website writing, or any kind of writing. Yet unless they have a background in journalism, some professionals remain unaware of the requirements for photo tags. Professionals in many fields have not been schooled in headline writing. Nor do they understand that casual website visitors may need to scan the material when they are in a rush.

3. Writing brief chunky paragraphs: Reading a website is different than reading a book. The visitor expects to obtain information quickly. Website writing is concise and to the point. Often, business writing is quite the opposite. It is lengthy, verbose, and jargon laden. Again, professionals who are excellent writers and experts in their fields need to be taught to summarize, shorten, and abbreviate writing. These same professionals need practice eliminating or explaining jargon so the reader receives the necessary information easily. The visitor should not have to read extensively, or comb the website for what he or she needs.

4. Using keywords and search engines for research: Many beginning website writers could benefit from learning how to use search engine filters more effectively to find the information they need quickly. Learning how to use keywords in on-line research is an important tool for the website writer, who must research information. Becoming adept at the skill of using keywords to refine research parameters also saves time.

5. Keyword Writing: Using some primary keywords in website writing materials can help bring the desired persona to a website, or even to a specific page within a larger website. Learning how to identify the keywords visitors are most likely to use is a skill in itself. Business writers who are assigned writing duties for a website need to acquire this skill if their writing is to be found by the desired visitor consistently.

There are other issues with the implementation of CMS websites. Many of them are related to content development. Check the Maximum Web Marketing blog for information related to website writing, website promotion, and website content development.

Keyword analysis is an art and a science combined. It began as a tool to ramp up Pay Per Click campaigns quickly and cost effectively.

Over the course of the last 5 years, Maximum Web Marketing professionals have been conducting keyword research in a totally different manner than PPC specialists.

The Difference Between Keyword Analysis for Organic Search and PPC
With programs like Wordtracker and Keyword Discovery, it is possible to research and know about the popular words clients and prospects use to find products and services on the World Wide Web. Once a definitive list of keywords and keyphrases is determined, a keyword specialist create an organic search campaign that incorporates many, if not all of them. In PPC, high popularity and low cost words are the emphasis. In Organic Search, there is no need for penny pinching. The keyword campaign can be executed over the long-term, and the volume of words is only limited by the amount of text created, which is unlimited.

Shhhhhh! Secret Formulas for Keyword Analysis
Maximum Web Marketing Professionals have a secret formula, like most keyword researchers, and are reluctant to tell it all. These unique methods are a signature process of keyword research. What follows research is execution of organic search campaigns. This research combined with writing that includes keywords has been an effective organic SEO marketing tool. At Maximum Web Marketing, we focus ‘on the niche’ and gobble a chunk of primary markets that formerly belonged to big corporations.

The Writer’s Mind and Keyword Analysis
One thing I know for certain is that the process of keyword analysis, when it begins in the mind of a writer, is far different than that of PPC marketer. A writer may research and discover the same keywords, related keywords and keyphrases. However, the selection criteria is different, and more varied. Whereas the keyword selection for PPC limits the number of keywords and phrases to fit with client budgets.

For organic SEO, the kewyord analyst is always interested in expanding the approach to niche markets, and discovering new popular keywords and keyphrases, which lead to new website content, story ideas, blogs, and press releases.

Using Website Analytics to Test the Effectiveness of Organic SEO Materials
Maximum Web Marketing professionals measure the effectiveness of keywords and keyphrases in organic SEO materials. An analyst follows the Google analytics account once text materials have been deployed on the Web and measure the number of visits surrounding certain keyword topics. If the topics are measured as popular, Maximum Web Marketing professionals keep writing. If topics prove less popular, the writers shift gears and new topics are selected for campaigns.

Get the Niche: Use Keyword Research
Keyword research is the most fascinating field of study for a writer. It is exciting to determine a word’s popularity, use it, and take a client to new heights with their website materials. Because keyword analysis is only now just being applied to organic SEO campaigns, many are wondering how this can actually work.

Maximum Web Marketing professionals have been applying these methods to numerous client sites and measuring results over more than 5 years and many business owners and stakeholders can attest to the fact that they work. It takes some persistence and effort. Yet, using keywords in website content and promotional materials not only provides a website an actually identity, it also builds an excellent foundation for years of successful high rankings in desirable keywords and keyphrases.