Blogging On Site and Offsite
SEO Benefits for Blogging With Target Keywords
Regular blogging is a critical component for any online marketing campaign. Maximum Web Marketing prefers that client sites skein an on-site blog to the main site for highest keyword density. Keywords can easily be built into blogs once they are identified. Offsite blogging and guest blogging is also recommended, however onsite blogging is priority.
Blogging differs greatly from article writing. Since the blog is stationed on the website, the keyword writer is free to promote products or services, customer service, or tell the story of a company directly. This can be a great advantage when trying to promote traffic for seasonal specials that will go out of existence in a short time period.
Generally, for well-programmed and maintained blogs, when a new posting is deployed it is picked up by Google search in 24-48 hours. A blog will feature prominently on search under desired keywords for at least up to one month, then lose its original resonance — UNLESS — it is a popular blog read by many. If a blog post is popular and read often it can and will perform on search engines over the long term.
For this reason – on site blogging is a valuable tool for any organic search campaign. For more information on keyw0rd blogging email firstname.lastname@example.org.